But if you don't want Windows 10 to track your location, you can tell it to stop.
Some people don't mind this, because it helps the operating system give you relevant information, such as your local weather, what restaurants are nearby and so on. Wherever you go, Windows 10 knows you're there. Then go to the "See ads that interest you" section at the top of the page and move the slider from On to Off. Sign into your Microsoft account at the top right of the page. To make absolutely sure you're not tracked online when you use Windows 10, and to turn off any other ways Microsoft will use information about you to target ads, head to the Ad Settings section of Microsoft's Privacy Dashboard. You'll still get ads, but they'll be generic ones. You can turn off Windows 10's advertising ID if you want. You'll still get ads delivered to you, but they'll be generic ones rather than targeted ones, and your interests won't be tracked. There you'll see a list of choices under the title "Change privacy options" the first controls the advertising ID. Launch the Windows 10 Settings app (by clicking on the Start button at the lower left corner of your screen and then clicking the Settings icon, which looks like a gear) and go to Privacy > General. You can turn that advertising ID off if you want.
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Whether you think Microsoft's operating system crosses the privacy line or just want to make sure you protect as much of your personal life as possible, we're here to help. There has been some concern that Windows 10 gathers too much private information from users.